• Rachel Taylor

Accelerating Prototype to Production: 4 Ways Nubix Improves the Route to Market



What if you could cut your software's route to market in half and end up with a superior finished product?


For many companies, developing applications and firmware is a protracted process with at least two major, sequential processes: (1) prototyping the software on a development board or simple device such as a Raspberry Pi, then (2) porting the final, production version of the software to the specific microchip and usually custom hardware on which the application will be deployed.


This can be a slow and time-consuming operation, as the software is essentially written and tested twice. But it doesn't have to be that way.


Nubix provides companies with a much more efficient and scalable route to market – a platform that only requires developers to write a single version of the software. The application is developed within the Nubix Edge-Native Application Platform. Once the application has been tested and confirmed to be ready for production, the application is deployed to the production devices via tiny containers. This process provides several benefits to our customers.


Here are four ways our containerized approach improves the route to market for apps and firmware.


Reduced Labor Cost for Development

With Nubix, developers only have to write software once. The application is then containerized and ready for deployment. The benefit of the containerized application is that it can be deployed onto different hardware (typically custom boards) without the need to port to different RTOSes or rewrite code for different chips.


One of the immediate benefits is significant labor cost savings for software development. Looking at the bigger picture, Nubix helps companies realize savings and become more agile by relieving some of the pressure to constantly identify, recruit, and retain talented firmware developers.


Top-tier talent is perpetually in demand, and the wages for these positions are climbing steadily. It takes considerable resources to keep a development team staffed and available for each new project. Even then, projects are frequently held up – or at least slowed down – due to the shortage of good firmware developers.


Nubix helps reduce the dependency on labor by at least 50%. Each project will require fewer developers and have fewer dependencies on specific hardware and software components, enabling development teams to be more productive immediately and over the long haul.


Streamlined Route to Market

Nubix not only streamlines the prototype-to-production process – by eliminating code rewrites for different hardware, RTOSes, and the like, but also accelerates time-to-market – by providing a consistent application environment for developers to utilize. This is a major improvement from a project management standpoint as it:

  • reduces bugs due to porting issues, unfamiliar libraries, and related issues,

  • improves development cycle times with an easy and low-error-rate framework for deploying code, and

  • stabilizes (de-risks) schedules by moving responsibility for some low-level coding to the Nubix tiny container and away from application developers.

By addressing multiple failure points in the application development lifecycle to provide a more stable and predictable development process, products can get to market quicker and improve customer experience.


Beyond time and cost savings, streamlined development processes and tighter development cycles give companies a strategic advantage over their competition, as they can be the first to enter the marketplace with disruptive new technologies.


Chip Flexibility

I recently blogged about the bottleneck the computer chip shortage is imposing on virtually all tech and manufacturing companies. Nubix is the only software-based solution available to help companies successfully navigate the chip shortage as it continues to wreak havoc for the next year or two.


As our platform can be deployed on any computer chip, our customers no longer have to design their products around specific chips and stop production if those chips are not available. Rather than choosing a single supplier and risking shortages, our customers can deploy their apps or firmware onto a range of different chips, based on the software's computational needs. Nubix customers can identify a few chips with adequate specifications and leverage those that are currently available with the lowest price, availability, quality, energy consumption, communications, best overall value, etc.


Additionally, chip selection is no longer a long-term decision. The heavy technical debt associated with legacy firmware development processes is alleviated. By providing a more portable way of developing and deploying applications, Nubix also frees makers from vendor lock-in.


Fewer Errors and Bugs

Fewer keystrokes mean fewer chances for errors. Nubix greatly reduces coding errors and software bugs by removing the need to code many low-level, RTOS and hardware interfaces – typically more than half of the coding needed for a project. Responsibility for these traditionally problematic and time-consuming development processes is moved to the Nubix tiny container.


Additional benefits of the Nubix container are full portabilty, reusability, and protection against unauthorized changes.


Using the Nubix Edge-Native Application Platform, businesses can focus on their applications and business needs and not worry about hardware and firmware gotchas. With Nubix:

  • Developers create applications within the Edge-Native framework and deploy via containers.

  • Nubix is responsible for building the runtime engine, which addresses the myriad of hardware, RTOS, and library issues developers often struggle with.

  • The Edge-Native runtime provides the stable platform to which applications are deployed.

  • Once developed, both the container and the runtime can be deployed on an unlimited basis to any number of devices.

  • Additionally, both the container and the runtimes can be secured so they cannot be altered by unauthorized personnel.

This level of consistency greatly reduces bugs and coding errors while helping our customers scale implementation faster than ever before.


Charting a Better Course to Market

What does your prototype-to-production cycle look like? Could it be improved by taking an entire step out of the process?

I'm the CEO and co-founder of Nubix, and in the coming months I'll continue to blog about how our platform streamlines the route to market for systems integrators, OEMs, ODMs, and other organizations developing and deploying firmware and apps at the edge of critical infrastructure.


Feel free to leave a comment below, or reach out to me through LinkedIn if you would like to know more or schedule a demo.